Imagine you're standing in front of the supplement section in a shop, looking for your digestive enzymes, and you hear a lady approach an assistant and ask, "Hi, do you have anything for someone who doesn't eat very well, eats late at night, is under stress and doesn't take much excercise?"
What advice would you give?
I'm talking about an experience I had in Wholefoods today, which is why I've used the statistic about the US market, but I believe most countries will have similar figures.
This woman was demonstrating the modern way of thinking: I know what I'm doing wrong, I know it's not doing me any good and I know I need to do something about it. Now just give me a pill that will fix it all so I can get on with my day!
Do you think it occured to the assistant to say, "Yes actually, you could go down to the organic produce section and spend your $15 on fruit and veg, don't eat late at night, get a less stressful job and then go out for a walk."
No, taking a pill sounds much easier to me.